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What is Augmented Reality (AR)? What is Mixed Reality (MR)?

Augmented reality (AR) is a live view of a physical, real-world environment whose elements are “augmented” by computer-generated digital content such as graphics, video, sound or GPS data.  Mixed reality (MR) merges the real and digital worlds to produce new visualizations where physical and digital objects coexist and interact in real time. Augmenteum is focused on delivering experiences …

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Augmenteum Introduces Crowd AR – Engaging & Valuable Shared Multi-user AR

At Augmenteum, we are creating shared multi-user AR experiences that capture intense user interest.  These experiences drive long dwell times, frequent revisits and prolific sharing – characteristics that deliver exceptional value, particularly in entertainment, sales, marketing and education applications.  Today we’re announcing CrowdAR, in which many users simultaneously share and interact with animated 3D digital …

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Augmenteum Live! – Large-scale, Real-time, Shared AR Experiences

Augmenteum’s first Crowd AR experience is Augmenteum Live!, a shared AR experience that immerses crowds from tens to thousands of spectators in a real-time 3D animated experience.  Created for live entertainment and experiential marketing, Augmenteum Live! creates exceptional engagement by surrounding users in a shared experience incorporated into a live show. Paired with take-home experiences, …

Augmenteum Live! – Large-scale, Real-time, Shared AR Experiences CONTINUE READING »

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